‘Promotion of the Year 2020’ award win
Date: 26th January 2021
Red Frog Digital’s work on the McDonald’s Schleich app has won Promotion of the Year at the Licensing International Awards Germany – one of two awards won in 2020 for the company’s work with McDonald’s.
The app brings horses and dinosaur toys to life using a smartphone or tablet – enabling play with Schleich figurines like never before. Using AR technology, the user can walk, play with and feed their animals, along with creating photos and videos of their new virtual pets.
The winners were selected from among 54 finalists in ten categories, with the announcement made by Peter Hollo, Licensing International Germany MD.
David Loveridge, CEO of Red Frog Digital, added: “We’re really proud to have been recognised with this highly prestigious award. We also chalked up another award for another AR app we created for McDonald’s in 2020, SuperSpace AR, so it’s been a very rewarding year. The team at Red Frog Digital continue to do a phenomenal job and it’s such an honour for us to work with such fantastic clients.”
All about Red Frog Digital
Red Frog Digital is an award winning international Augmented Reality Studio based in the UK, providing world-beating AR experiences and technologies for some of the world’s best known brands. Read more…