Red Frog Digital creates Smurfs AR for McDonalds

Date: 29th September 2022

Red Frog Digital was asked to create an augmented reality (AR) app for the September 2022 Happy Meal campaign in Germany.

The Happy Meal Schlümpfe app is based on the Official Smurfs intellectual property and contains many interactive characters, games and activities from the famous franchise.

Alessandro Mondaini, CTO, at Red Frog Digital, said: “During the last 12 years we’ve produced many outstanding but complex apps, the Smurfs app is certainly the most challenging and rewarding we’ve ever done.”

The app includes the following features:

  • Simple safety measure to avoid young kids using the app without parents
  • Friendly user permission screen
  • Complex, but extremely user friendly, menu systems
  • 19 AR Smurfs
  • 6 Mini Games
  • 6 Activities
  • A secret gift

Happy Meal Schlümpfe AR app: Recycling Game

Happy Meal Schlümpfe AR app: Bike Game

Happy Meal Schlümpfe AR app: Pipe Game

Alessandro added: “It was a rewarding experience to create this app from a blank screen, creating every single element and see it becoming “alive” in front our eyes!

“Working with Smurfs was a huge pleasure, showcasing the progress to the guardians of this fantastic brand and receiving exceptional feedback throughout the process is one of the greatest things we ever hope to achieve. Put simply, we love what we do and the results speak for themselves.”

Brainy Smurf character model and textures.

Smurfs village set design.

Basketball game set design.

Happy Meal Schlümpfe AR app: Main Menu

Happy Meal Schlümpfe AR app: Permissions System

The final beta was immediately approved by all the parties and went straight to the stores for publication on September 29th. If you have an upcoming project of any scale you would like to discuss with Red Frog Digital, please get in touch.

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